A 30-60 minute advisory call. A 90-minute investor briefing. Or a 2-4 week Growth Strategy Sprint that produces a Readiness Index™. Each is scoped, specific, and priced on request.
Services
Three ways to work with me.
01 / Advisory call
30-60 min Advisory Call.
A direct call on a specific question.
Best for: Founders, operators and investors who have a question that deserves a real answer from someone who has worked the actual playbook. Often the right starting point for a longer relationship.
Format: A single call, 30 or 60 minutes. Pre-read optional. Written follow-up note on request.
Typical use cases:
“We’re considering this state. Talk it through with me.”
“Here’s my pack ladder. What would you change?”
“Our zone has stalled. Where would you look first?”
“This is the thesis. Pressure-test it.”
02 / Investor briefing
Investor Industry Briefing.
A 90-minute structured briefing for a fund or IC.
Best for: Investors and family offices working through a thesis, a category or a target. Public-market analysts going deep on Indian beverages or FMCG. Corporate development teams looking at adjacent expansion.
Format: A 90-minute live session for the investment team or IC, with a short pre-read and a written follow-up note. Tailored to your question. Can run as a single session or a small series.
Typical use cases:
A category primer before an offsite or LP meeting.
A thesis pressure-test before a deal goes to IC.
A practitioner read on a specific channel — modern trade, GT depth, HORECA, e-commerce — for a portfolio decision.
03 / Growth Sprint
Growth Strategy Sprint.
A 2-4 week diagnostic engagement. Output is a Readiness Index™ scored on the Six Rights of Readiness™.
Best for: Founders and operators who want a clean, independent diagnosis on a brand, category or zone before they commit a fix. Funds running a post-investment readiness assessment on a portfolio company.
Format: Defined upfront — scope, geography, channels, timeline. Mix of field visits, route audits, cooler audits, outlet sampling, distributor and trade conversations, and category data. Output is a written document a Sales Head or Founder can put on a wall on Monday.
What you get:
A Readiness Index™ — scores across the six dimensions, narrative behind each.
A prioritised intervention plan — the two or three Rights where unlocking readiness will move the most volume in the next two quarters.
A read-out session with the leadership team.
How an engagement starts
Three steps.
01
A 30-minute call.
No prep. No deck. We figure out together whether what I do fits what you’re working on, and which of the three services is the right one.
02
A scope note.
If we’re moving forward, I write a one-page scope — what’s in, what’s out, what the deliverable is, how long it takes, what it costs. We agree before any work starts.
03
The work.
Then I do it.
That’s the entire process. There are no proposals, RFP cycles, or six-week onboardings. The point of working with an independent advisor is that you skip those.
Discuss an opportunity
Tell me what you're working on.
Tell me what you’re working on. I read every note personally and reply within two working days.
Your message is ready
Send it from your email.
Or just email hello@vikrammalik.co directly with the same details — works from anywhere.
