A 30-60 minute advisory call. A 90-minute investor briefing. Or a 2-4 week Growth Strategy Sprint that produces a Readiness Index™. Each is scoped, specific, and priced on request.
Services
Three ways to work with me.
01 / Advisory call
30-60 min Advisory Call.
A direct call on a specific question.
Best for: Founders, operators and investors who have a question that deserves a real answer from someone who has worked the actual playbook. Often the right starting point for a longer relationship.
Format: A single call, 30 or 60 minutes. Pre-read optional. Written follow-up note on request.
Typical use cases:
“We’re considering this state. Talk it through with me.”
“Here’s my pack ladder. What would you change?”
“Our zone has stalled. Where would you look first?”
“This is the thesis. Pressure-test it.”
02 / Investor briefing
Investor Industry Briefing.
A 90-minute structured briefing for a fund or IC.
Best for: Investors and family offices working through a thesis, a category or a target. Public-market analysts going deep on Indian beverages or FMCG. Corporate development teams looking at adjacent expansion.
Format: A 90-minute live session for the investment team or IC, with a short pre-read and a written follow-up note. Tailored to your question. Can run as a single session or a small series.
Typical use cases:
A category primer before an offsite or LP meeting.
A thesis pressure-test before a deal goes to IC.
A practitioner read on a specific channel — modern trade, GT depth, HORECA, e-commerce — for a portfolio decision.
03 / Growth Sprint
Growth Strategy Sprint.
A 2-4 week diagnostic engagement. Output is a Readiness Index™ scored on the Six Rights of Readiness™.
Best for: Founders and operators who want a clean, independent diagnosis on a brand, category or zone before they commit a fix. Funds running a post-investment readiness assessment on a portfolio company.
Format: Defined upfront — scope, geography, channels, timeline. Mix of field visits, route audits, cooler audits, outlet sampling, distributor and trade conversations, and category data. Output is a written document a Sales Head or Founder can put on a wall on Monday.
What you get:
A Readiness Index™ — scores across the six dimensions, narrative behind each.
A prioritised intervention plan — the two or three Rights where unlocking readiness will move the most volume in the next two quarters.
A read-out session with the leadership team.
How an engagement starts
Three steps.
01
A 30-minute call.
No prep. No deck. We figure out together whether what I do fits what you’re working on, and which of the three services is the right one.
02
A scope note.
If we’re moving forward, I write a one-page scope — what’s in, what’s out, what the deliverable is, how long it takes, what it costs. We agree before any work starts.
03
The work.
Then I do it.
That’s the entire process. There are no proposals, RFP cycles, or six-week onboardings. The point of working with an independent advisor is that you skip those.
Discuss an opportunity
Need practical advice on growth or markets?
Tell me what you’re working on. I read every note personally and reply within two working days.
Your message is ready
Send it from your email.
Or just email hello@vikrammalik.co directly with the same details — works from anywhere.
